Abstract

This study examines the spatiotemporal dynamics of public interest in online English learning, particularly for young learners in China from June 2020 to June 2024 using Baidu Index data. Relevant keywords were selected and demographic filters were applied to focus on users aged 19+. The analysis revealed a surge in interest during the COVID-19 pandemic’s early stages, followed by a decline. Eastern regions showed higher concern, and parents and educators were key contributors to search volumes. External factors, including policy changes and the pandemic, significantly influenced public sentiment. The findings underscore the dynamic nature of public concern and the need for educators and policymakers to adapt to these trends in shaping the future of online English education.

Keywords: Online english learning, Baidu index, Spatiotemporal characteristics, Public concern, Parental engagement